Well, by implementing this in your marketing, along with many other factors that I will be covering in further articles, you really can get the sort of work that you prefer, be recognised as a professional and be valued for what you do. We didn’t spend years training and learning our trade just to be undervalued did we?
This is a job for you to promote and educate your clients and local people. This can be done in many ways. For example: Leaflets, Social Media, your website. I can’t stress enough how important it is to make it very clear what it is that you do. By doing this, organically over time you will get less and less calls for the work you don’t want and more and more calls for the sort of work that you do want. You will also be recognised for what you do and you can begin to put a higher value on it.
If you are an electrician and want to grow your business then if you don’t do anything else productive in your business today, download a copy of my book here: